About Us

Our dry land facility in Orillia boasts the largest temperature controlled showroom in the province, with boats on display from 19 to 65. Our service and customer support is outstanding, as evidenced by our certification as a Brunswick Master Dealer, which is a certification program awarded only to dealers around the world who achieve the highest standards in operational excellence and customer enthusiasm.

We are located just on the outskirts of beautiful Orillia, a.k.a. Sunshine City, directly off Highway 11 North. Along their travels to the beautiful Sunshine City, cottagers have the pleasure of stopping at our facility to see our sensational line-up of beautiful Sea Ray boats and quality used inventory.

Our Orillia facility also consists of our Parts and Service department which uses state of the art industry equipment, employs factory trained certified technicians and offers mobile services. Our delivery technicians provide water delivery with complete vessel orientation to ensure our customers are satisfied with their boat at time of delivery and to familiarize the customer with their boat.

- New boat sales
- Pre-owned boat sales
- Brokerage sales
- Service and Parts
- Storage

In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. This year we are excited to expand our offering to 13 locations with the acquisition of George's Marine & Power Sports in Eastern Ontario. Along with our marine and dealership locations, we are pleased to offer specialized services called Pride Wake and Pride Docks.

There are many great advantages to dealing with Pride Marine Group:

A Team of More than 30 Factory technicians and vast parts supply will get you back out on the water faster.

Our Cabana Board Shops are cottage lifestyle stores that have everything you need for you to enjoy your boat.

Our history and expansion to new lakes has been driven by our customers. As new customers begin to relay their Pride experiences with neighbouring cottagers, invariably we began to forge relationships with their neighbours as well. And so it goes on - with the addition our newest locations, 92% of all Ontario boating now happens within 1 hour of one of our 13 locations. Visit the timeline to the right to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was over 30 years ago. It is the integrity, the hard work and the smiles.

Mission

We create personalized lifestyle experiences by offering products and services that deliver the highest quality customer satisfaction through our full-service marine locations.

Vision

Our vision is to be the only place that anyone would ever want to buy boating products and services. Pride Marine Group will be recognized by both customers and industry as the undisputed market leader.

Values

Since 1986 we have operated from the following values:

• Integrity
• Financial Health
• Excellence
• Team work

INTEGRITY

Earning the trust and loyalty of our customers, crewmembers, suppliers, owners and communities.

1. Be responsible and accountable for all our actions
2. Be honest
3. Be fair and objective in all our relationships
4. Conform to all legal, ethical and moral obligations

FINANCIAL HEALTH

Contributing significantly to the economic success of our customers, crewmembers, suppliers, owners and communities

1. Use profitable and cost-effective practices
2. Utilize resources effectively
3. Generate available income to meet obligations
4. Successfully deliver and communicate superior value
5. Continuously invest in people, education and capital assets

EXCELLENCE

Meeting or exceeding the expectations of customers, crewmembers, suppliers, owners communities.

1. Make achievable commitments and perform them correctly
2. Be responsive and timely in communications and actions
3. Continually innovate and improve performance, productivity and results
4. Deliver solutions by identifying and anticipating needs

TEAMWORK

Building productive, fulfilling and cohesive relationships with our customers, crewmembers, suppliers, owners and communities

1. Ensure effective two-way communication
2. Work cooperatively toward clearly understood and shared goals
3. Be positive, respectful and productive with others
4. Evaluate and utilize our talents to maximize our collective success
5. Provide appropriate recognition and encouragement for efforts and contributions