Billboards provide opportunities that are unmatched by other platforms of traditional advertising; working 24 hours a day, 7 days a week - rain or shine. Advertisers often use billboards in conjunction with print, television, radio and online mediums, to give consumers a visual reinforcement of their message. Additionally, billboards have also been proven to be a very strong method of advertising on their own. They are a cost-effective way to produce results.

Strengths of billboards include:

• High frequency and reach
• Sustains name and image awareness
• Stands out in an un-cluttered environment
• Specific geographic and demographic targeting